01 — Missed Calls
The Problem: Hailstorm hits Tuesday. By Wednesday your CSRs are drowning. Calls go to voicemail. Most of those homeowners call the next roofer — and book within minutes.
What You Don't See:
- How many calls you actually missed
- The exact hours your team was underwater
- Revenue lost per missed call
The Cost: 3 missed calls a week at a $15K average roof = $45K a week in estimates walking to competitors. One storm week can cost you more than a truck.
